Content Strategy Manager HK

Location: Hong Kong
Job Type: Permanent
Reference: 2799544

Content Strategy Manager
Digital / Hong Kong / Permanent 


You are a content expert who has been setting up meaningful content strategies  to increase consumers engagement and experience.
  
You are a leader with strong management skills and the ability to bring people together.
  
You have a very strong knowledge of the HK audience and would like to have an impact on that market..
  
This role is of you … get in touch!
  

The Company
  
A Fintech company with a very well established presence in HK.
  

The Role
 
  • Manage a team of 4 content editors
  • Define the text content strategy for the HK market, working closely with the regional team to align strategies
  • Inspire and engage the HK audience in making smarter financial decisions
  • Conduct competitors’ websites audits
  • Include SEO principles in your content strategy
  • Contribute to organic traffic growth
  • Develop content creation, distribution and maintenance best practices and standards
  • Give recommendations to improve the website architecture , features,  and overall customer experience
Your Background
  • 5+ years professional experience in content creation and strategy
  • Knowledge of SEO principles and how they can be integrated in the content strategy
  • Native Cantonese who understands HK culture and audience and fluent English
  • Experience content modelling
  • Small team management experience, with the ability to improve the collaboration between designers and developers
  • Understand users behaviour and how to improve consumers experience
  • Team player with a strategic and for active mind set
  • Excellent communication skills
  
If you recognise yourself in the above description just press the below button or send an email to laetitia.kunz@xpand.com.hk #LI-LK2 #ind-pry!